HeroByApp emblem
A Civic Recognition Program

Honor a Hero.
Activate a State.

A permanent civic recognition program built to scale state by state — beginning in Indianapolis on June 17, 2026.

THE FOUNDING WINDOW
  • One Founding National & Global Partner across all 50 state capital ceremonies.
  • Permanent brand placement on every Certificate of Honor — in perpetuity.
  • Pre-launch pricing closes June 17, 2026.
CityByApp × ByApp.ai
Meet the Inaugural Honoree

Mary L. Aurtrey

A life of duty, service, and sustained community impact — recognized as the first of the Founding 50.

Mary L. Aurtrey, inaugural HeroByApp honoree
Service & Recognition
  • Sergeant Major, U.S. Army (Retired) — Vietnam · Desert Storm
  • Indiana Military Veterans Hall of Fame · AMVETS Post 99 · Veterans History Project (Library of Congress)
  • VFW-aligned organizations · American Legion Women’s Post 438
Community Leadership
  • Indiana Alzheimer’s Disease Research Center · IU Memory Community Advisory Board
  • Hoosier Veterans Assistance Foundation · Ronald McDonald House · The Julian Center
  • Women In Networking · Global Society of Female Entrepreneurs · National Council of Negro Women

On June 17, 2026, Mary will be honored at the Office of Congressman André Carson — and through that honor, every citizen, community, nonprofit, and business in Indiana gets access to a verified civic platform.

HeroByApp Award Framed Presentation — Certificate of Honor, Community Hero Medal, and Letter of Legacy

The framed presentation Mary receives on June 17. Certificate of Honor (#HBA-2026-0001), Community Hero Medal, and signed Letter of Legacy — one frame, one ceremony, one permanent civic record. The State Sponsor’s name appears on the certificate and remains on the record from this day forward.

Letter of Legacy · V3 Verbatim
Presented to Mary L. Aurtrey

June 17, 2026

Dear Mary,

On behalf of CityByApp™ Inc. and the HeroByApp™ Community Heroes Program, it is my deepest honor to recognize you as our Founding 50 Honoree — Certificate #HBA-2026-0001. This recognition is nonpartisan and intended solely to honor service and community impact.

Your decades of military service, senior leadership, and sustained community impact represent the very spirit this program was created to celebrate. You have lived a life of duty and discipline, and you have continued that same service through unwavering commitment to others. This recognition is designed to create lasting benefit — not just as a moment, but as a permanent civic legacy.

Locally — Your recognition opens CityByApp™ access for you and your selected affiliated organizations and issues Virtual Key certificates for the State of Indiana, Indianapolis (Primary), and your legacy hometowns Sumter and Pinewood, South Carolina (Legacy) — ensuring your name remains connected to the communities that shaped your journey. These Virtual Key certificates make platform access available to all 6,785,528 citizens, 92 counties, 1,008 cities/towns/villages, and an estimated 620,000 businesses across Indiana.

Affiliated Organizations
  • Women In Networking (WIN) — Indianapolis
  • American Legion Women’s Post 438 — Indianapolis
  • Global Society of Female Entrepreneurs (GSFE) — Menifee, CA
  • Woman’s Life, a Trusted Fraternal Life — Chapter 703 — Indianapolis
  • National Council of Negro Women (NCNW) — Indianapolis Section
  • Sister Soldier Network — Indianapolis
  • Indiana Military Veterans Hall of Fame (Inductee)
  • Indiana Alzheimer’s Disease Research Center (IADRC) — Indianapolis
  • Community Advisory Board, IU Memory University — Indianapolis
  • American Veterans (AMVETS Post 99) — Indianapolis
  • Veterans History Project (Library of Congress)

Nationally — You are the first of 50. This recognition is part of a scalable civic recognition model designed to connect leadership, organizations, businesses, and citizens through a unified civic ecosystem — built to strengthen engagement and measurable outcomes over time. When a hero is honored in every state capital, 50 Virtual Key Certificates will make platform access available across the entire United States — all 3,243 counties, more than 51,000 communities, and over 33 million businesses eligible for one unified civic platform. Your recognition is the foundation of that national vision.

Globally — Indianapolis’s sister-city relationships are also honored through Virtual Key certificates spanning multiple continents, including Campinas (Brazil), Cologne (Germany), Hangzhou (China), Hyderabad (India), Le Mans (France), Monza (Italy), Northamptonshire (United Kingdom), Onitsha (Nigeria), Piran (Slovenia), Santiago de Querétaro (Mexico), and Taipei (Taiwan) — reflecting our program principle: Local Honor. Global Impact.

Mary, your service matters. Your legacy endures. And through HeroByApp™, the impact you have already made will continue to be discoverable, verifiable, and celebrated — locally, nationally, and globally — for generations to come.

With great respect and gratitude,

Jerome Mark Mikulich
Founder & CEO
CityByApp™ Inc. x ByApp.ai
HeroByApp™ Community Heroes Program

Community Support Organizations
  • Hoosier Veterans Assistance Foundation (HVAF) — Indianapolis
  • Ronald McDonald House — Indianapolis
  • Good News Ministries — Indianapolis
  • The Julian Center — Indianapolis
Why This Is Real

Indiana proof point + institutional foundations.

6,785,528
Indiana citizens
92
Counties
1,008
Cities · Towns · Villages
~620K
Businesses
11
Sister cities
Presidential RecognitionObama (2017 PLAA) · Trump (2019 & 2020 PVSA) · Biden (2022 PLAA) · Trump (2025 White House Acknowledgment) — four consecutive administrations
IP Counsel of RecordKlintworth & Rozenblat IP · Timothy K. Klintworth, USPTO Registered Patent Attorney (Partner)
Trademark EstateCityByApp™ refiling · HeroByApp, CivicByApp, ReportByApp, CommanderByApp in priority filing order
Verification SubsystemEvery entity identity-verified before going live · Audit-grade CivicAudit logging on every claim
Live Traction25 U.S. markets · 276,299 verified profiles · 170+ countries served · $1M+ platform revenue · 3 live multi-year regional contracts
ComplianceSOC 2 Type I in progress · GDPR/CCPA aligned · WCAG 2.1 AA targeting
How It Works

Three steps. One state activated at a time.

01

Honor a Hero

A community member nominates an extraordinary local leader in their state capital — a veteran, educator, first responder, nonprofit director, or volunteer. Free. Takes two minutes.

02

The Hero is honored at an official ceremony

After verification, the selected Hero receives a Certificate of Honor, Community Hero Medal, Letter of Legacy, and a Virtual Key that activates their entire state.

03

The Virtual Key unlocks the platform statewide

CityByApp™ becomes available — for every government agency, nonprofit, business, and citizen in the state. Each one claims a free verified profile and starts publishing real, current, trusted information.

The Program in 12 Slides

The Founding 50, slide by slide.

The full visual story in two minutes. Use the arrows to advance.

Introducing

The HeroByApp™
Community Heroes Program.

A permanent civic recognition program built to honor one extraordinary citizen in every U.S. state capital — and through that honor, activate the trusted civic platform that serves every citizen, community, nonprofit, and business in their state.

A program of CityByApp™ × ByApp.ai · Presented for Western & Southern Financial Group.

A Civic Recognition Program

Honor a Hero.
Activate a State.

Curated for Western & Southern Financial Group

The Problem

Civic information is fragmented and hard to trust.

Local agencies, nonprofits, and businesses publish across dozens of disconnected channels — competing with AI-generated noise on every surface citizens use.

The Program

Honor one extraordinary citizen in every U.S. state capital.

A permanent, non-rotating Founding 50. Each honor activates the entire state’s civic graph through a dignified, nonpartisan ceremony.

The Inaugural Honoree

Mary L. Aurtrey

Sergeant Major, U.S. Army (Ret.) · Vietnam · Desert Storm · AMVETS Post 99 · Indiana Military Veterans Hall of Fame

The Inaugural Ceremony

June 17, 2026
Indianapolis, Indiana

Office of Congressman André Carson. Nonpartisan. Dignified. The first of 50 permanent state ceremonies.

Indiana Proof Point

6,785,528 citizens activated.

92 counties · 1,008 cities, towns & villages · ~620,000 businesses · 11 international sister cities — all activated through one ceremony.

The Cascade

One honor. Five stakeholder cohorts.

Citizens. Civic agencies. Nonprofits. Businesses. Sponsors. Every stakeholder in the state benefits from the activation of one Hero.

The Sponsor Model

Three tiers. One sponsor per state, permanent.

Local & Regional · State Sponsor (flagship) · National & Global (most impact). The State Sponsor is named on every Certificate of Honor.

Western & Southern Alignment

“People helping people” expressed in civic recognition.

Mary’s veteran service, healthcare advocacy, women’s leadership, and human-services work map directly to W&S’s documented community pillars.

Founder Track Record

Recognized by four consecutive administrations.

Obama (2017 PLAA) · Trump (2019 & 2020 PVSA) · Biden (2022 PLAA) · Trump (2025 White House Acknowledgment). 13 years of civic infrastructure.

The Path Forward

From handshake to permanent record in 32 days.

Today: 15-min founder call. Week 1: commitment of interest. Week 3: sponsorship agreement signed. June 17: on the record, in perpetuity.

The Window Closes June 17

Only one Founding National & Global Partner.

After June 17, 2026, the Founding National & Global Partner designation is permanently filled — by Western & Southern or by someone else. 3-year commitment, legacy clause in perpetuity, Right of First Refusal at Year 3.

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Who Benefits

One honor ripples across every stakeholder in the state.

👥

Citizens

6.7M

One verified place to find every civic agency, nonprofit, and business serving them.

🏛️

Civic Agencies

1,008+

Free verified listing. Selected municipalities invited to the CivicByApp™ Pilot Sandbox — at no cost.

🤝

Nonprofits

33,000+

Free verified profile. Selected nonprofits earn Recognition Certificates at the ceremony.

🏪

Businesses

~620K

Free verified business listing on the state’s trusted civic platform.

Sponsors

1 National

One Founding National & Global Partner named on every Certificate of Honor across all 50 states. State, regional, and local sponsors layer beneath.

What Sponsors Fund · What They Earn

The sponsor ladder. One founding national partner. Multiple state and local partners.

The complete benefits package — including ceremony participation, branded recognition channels, activation reporting, statewide announcement materials, and platform integration — is unveiled on the founder call.

🌟 ONE EXCLUSIVE PARTNER · AVAILABLE NOW
Founding National & Global Partner
What’s included
  • “Presented by” naming on every Certificate of Honor across all 50 U.S. state capital ceremonies + international sister cities
  • 3-year commitment (2026–2028) · rate-locked for the full term
  • Permanent legacy clause — founding-partner status remains on the historical record in perpetuity, even if not renewed at Year 3
  • Right of First Refusal at end of Year 3 — renewal control locked in before any competitor is offered

This tier is the natural fit for Western & Southern Financial Group.

State Sponsor

“Presented by” placement on a specific state’s Certificate of Honor. One per state, permanent for the activation cycle.

1-, 2-, or 3-year terms available. Statewide announcement materials. CivicByApp Pilot Sandbox introductions to qualified municipalities in the state.

Regional · County · Municipality

Multiple sub-state sponsorships available at every level — region, county, township, city. Customizable footprint and term.

For sponsors who want highly-localized brand activation tied to specific communities.

Why this resonates with Western & Southern.

Western & Southern is invited to claim the Founding National & Global Partner sponsorship — the single exclusive partner across all 50 state capital ceremonies. The same “people helping people” ethic that has guided Western & Southern’s community work for 136 years, expressed in permanent civic recognition. Mary L. Aurtrey makes the alignment especially clear:

Military service & veteransMary’s military service and her affiliations with VFW-aligned organizations, AMVETS Post 99, the Indiana Military Veterans Hall of Fame, and the Veterans History Project sit directly alongside Western & Southern’s history of supporting troops and veteran-serving causes.
Healthcare & human servicesMary’s leadership with Alzheimer’s research (IADRC, IU Memory Community Advisory Board), Hoosier Veterans Assistance Foundation, Ronald McDonald House, and The Julian Center maps to Western & Southern’s focus on healthcare access and human-services partners.
Education & youthMary’s affiliations with women’s leadership networks and educational advocacy mirror Western & Southern’s documented investment in workforce readiness and educational support for the next generation.
Community & heritageSister-city extension into eleven international communities reflects a “walking alongside” approach to community investment — local roots, broader reach.
Permanence & legacyThe Founding 50 is non-rotating; each state’s honor is permanent. That permanence aligns with a sponsor that thinks in decades, not quarters.
Dignified & nonpartisanCivic recognition, not stadium naming or political advertising. The ceremony format is restrained, the language is nonpartisan. No reputational risk; full reputational lift.
The Path Forward

From handshake to permanent record in 32 days.

Schedule the founder call →

15 minutes with Jerome Mark Mikulich, Founder & CEO. The founder call covers the Founding National & Global Partner structure (3-year commitment + legacy clause + Right of First Refusal), the complete sponsor benefits package across all 50 state activations, ceremony participation details for State #1 (Indiana, June 17), and Western & Southern’s path to Founding Partner designation. Curated and introduced by Joel Clelland.

What the path looks like

1
TODAY
15-minute founder introduction. A working call with Jerome Mark Mikulich to walk through the program, the inaugural ceremony, and what a sponsor partnership looks like. No commitment.
2
WITHIN 7 DAYS
Written commitment of interest. Western & Southern signals intent to engage as the Founding National & Global Partner so we can hold the placement while diligence runs. Non-binding. Releases automatically if the second meeting doesn’t land.
3
WITHIN 21 DAYS
Founding Partner agreement signed. 3-year commitment with Right of First Refusal at Year 3, legacy clause locking permanent founding-partner status, rate-locked for the full term. Brand placement begins on signature.
4
JUNE 17, 2026
On the record. Western & Southern is named as the Founding National & Global Partner across all 50 state capital ceremonies. The legacy clause activates immediately and persists in perpetuity.
For Diligence

The receipts, the architecture, the contacts.

Mission

To honor one extraordinary community leader in every U.S. state capital — and through that honor, activate the civic infrastructure that serves every citizen, community, nonprofit, and business in their state.

Vision

50 heroes. 50 states. One ceremony at a time — building the trusted civic platform that connects every citizen, community, nonprofit, and business to the tools they deserve.

The Tech Stack

Five-tier civic architecture
  • ByApp.ai — AI orchestration layer
  • CivicByApp — civic governance OS + identity
  • Nine modules — ReportByApp, BidByApp, WalletByApp, SecureByApp, RealtyByApp, GridByApp, AnalyticsByApp, MapsByApp, CivicAudit
  • CityByApp — customer-facing deployments
  • ByApp Exchange — cross-deployment data ecosystem

CommanderByApp AI runs on a four-step Permission Ladder: Read → Draft → Recommend → Execute.

Jerome Mark Mikulich, Founder & CEO

The Founder

Jerome Mark Mikulich · Founder & CEO · CityByApp™ Inc. × ByApp.ai · 13 years building civic infrastructure · President’s Volunteer Service Award · Presidential Lifetime Achievement Award (twice).

Contact

Curator: Joel Clelland · Strategic Advisor
Founder: Jerome Mark Mikulich
ceo@citybyapp.com
citybyapp.com/herobyapp

Sponsor Brief

2 pages. The conversation starter for senior decision-makers. Download Sponsor Brief (PDF) →

Founding Partner Brief

2 pages. The deeper conversation document for Founding Partner discussions. Download Founding Partner Brief (PDF) →

Confidential. Prepared exclusively for Western & Southern Financial Group. Curated and presented by Joel Clelland, Strategic Advisor to the HeroByApp™ Community Heroes Program.